We are an online boutique specializing in dresses for all of life's special occasions. Established in 2009 with the goal of bringing the highest quality designer bridal and special occasion dresses to the masses.

Our philosophy is simple : Everyone should have the perfect dress for their special occasion no matter how tight their budget.

We accomplish this in two ways:

First, we work directly with the designers/manufacturers of the gowns to get the best possible prices without the the middle men.

Second, we sell their gowns exclusively online. Since we don't have a fancy boutique showroom or arm of sales staff like those upscale designer bridal stores we are able to keep our overhead costs very low.

This means we are able keep our prices much lower than most brick and mortar bridal establishments. Many of our dress are more than 50% less than bridal boutiques and department stores!

Lower prices don't mean lower quality though. All of our gowns meet the most strict quality standards.

We feature such leaders in the formal gown industry such as Milano Formals and their renowned couture designer Andy Anand. 

So, whether you looking for a bridal gown, bridesmaid dress or mother of the bride dress, we've got you covered. We consistently carry well over 100 gowns at any one time and we are continually updating our inventory as new designs become available.

Don't see what your looking for or found one of our gowns at a better price somewhere else? Let us know. We love you hear from our customers.